Garden Center Favorite: Learn why this Buddleia Series Has Doubled in Sales
Garden centers know the importance of stocking inventory that attracts and excites customers while driving consistent sales growth. Butterfly Candy® Buddleia is emerging as an undeniable retail superstar, with growers across the country reporting doubled sales over the past two years. What’s behind this impressive growth, and how can your garden center capitalize on the momentum
Compact Size, Big Appeal
One reason Butterfly Candy® Buddleia is catching the attention of both seasoned gardeners and newcomers is its perfectly compact size. Designed specifically for small spaces, these varieties only reach about 2 to 3 feet tall and wide. Ideal for containers, urban gardens, balconies, and small landscape beds, Butterfly Candy® appeals to the rapidly expanding small-space gardening demographic.
Effortless Care for Maximum Customer Satisfaction
Gardeners today seek plants that promise beauty without heavy maintenance. Butterfly Candy® delivers exactly that—requiring minimal pruning, thriving in full sun, and demonstrating drought tolerance once established. Its easy-care nature means customers of all experience levels achieve gardening success, creating high customer satisfaction, repeat visits, and enthusiastic recommendations.
Continuous blooming—extending from late spring through fall— not only offers consistent garden color, but also reliably attracts butterflies and pollinators, making it an easy sell for pollinator-conscious consumers.
A Pollinator-Friendly Star
Pollinator gardening continues to grow in popularity, driven by increased environmental awareness. Butterfly Candy® Buddleia perfectly aligns with this trend, offering fragrant, nectar-rich flowers that draw butterflies, bees, and hummingbirds. Garden centers that prominently feature these plants as solutions for pollinator-friendly gardening have seen notable boosts in customer interest and sales.
Proven Varieties and Vibrant Colors
With a palette of captivating colors—such as Li’l Raspberry™, Li’l Grape™, Li’l Lavender™, Li’l Taffy™, and Li’l Coconut™—the Butterfly Candy® collection enhances visual merchandising opportunities. Engaging and colorful branded packaging, along with strategic merchandising support, simplifies displays and helps turn browsers into buyers.
Ready for Growth?
Now is the perfect time for your garden center to join the many retailers already enjoying success with Butterfly Candy® Buddleia. By stocking up on these compact, colorful, and pollinator-approved plants, you'll offer your customers the irresistible mix of beauty, simplicity, and environmental benefit they’re looking for.
